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Privacy Policy

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Privacy Policy

Last updated: 24th September 2025

At Sink Or Swim, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make an enquiry about our swimming lessons.

1. Information We Collect

We may collect the following types of personal information:

  • Contact details: your name, home address, email address, and phone number.
  • Child’s details: name, age, swimming ability and relevant medical information (if provided for lesson placement).
  • Payment information: if you pay online, this is processed securely by third-party payment providers (we do not store card details).
  • Website usage data: information such as IP address, browser type, and cookies to improve site performance.

2. How We Use Your Information

We only use your information for purposes related to our services, including:

  • Responding to your enquiries and processing bookings.
  • Providing swimming lessons and communicating important updates.
  • Managing payments and invoicing.
  • Sending you information about our classes, events, or offers (only if you have given consent).
  • Improving our website and services.

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

  • Contract – To provide you with swimming lessons or related services.
  • Consent – For marketing communications (you can withdraw at any time).
  • Legitimate interests – To manage enquiries, improve services, and maintain site security.

4. How We Share Your Information

We will never sell your data. We may share it only with:

  • Payment providers – For processing transactions.
  • Lesson booking platforms – If used to manage class schedules.
  • IT and website providers – For secure hosting and technical support.

All third parties are required to keep your data safe and comply with data protection laws.

5. Data Retention

  • We keep your data for as long as you are a customer and for up to 6 years afterward to meet legal and accounting requirements.
  • Enquiry data (if you don’t join lessons) may be kept for up to 12 months.

6. Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate information.
  • Request deletion of your data (where legally possible).
  • Withdraw consent for marketing at any time.
  • Lodge a complaint with the UK Information Commissioner’s Office (ICO).

7. Cookies

Our website uses cookies to improve functionality and performance. You can adjust your browser settings to refuse cookies, but some parts of the site may not work properly without them.

8. Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Sink Or Swim Swimming School
Email: hello@sinkorswimcardiff.com
Phone: 07394558139